Leigh Fowler is the President of Rise Media + Design, keeping technology from getting in the way of entrepreneurs and businesses that need to take their online marketing to the next level. She provides strategy, management and maintenance services as well as content marketing & writing packages for authors, coaches and entrepreneurs.
Early in her career as Digital Media Director at Robert Kennedy Publishing, Leigh previously developed marketing campaigns and worked behind the scenes with authors and luminaries in the fitness field like Tosca Reno, Robert Kennedy, Jack LaLanne, Diane Hart and Cecily Knobler. Managing more than 400 email campaigns annually, she launched 14 websites and 21 social media pages for Oxygen Women’s Fitness magazine, The Eat-Clean Diet®, Clean Eating magazine, MuscleMag and others. Her efforts helped contribute to the combined growth of over a half-million fans, follows and likes, resulting in triple the web traffic and double the email opt-ins. She started her own business in 2012 to bring her expertise and passion to a wider audience.
As a past National Team Cyclist, Leigh has found that the lessons she learned from competitive sport have transferred over to business very well. Approaching all projects and marketing challenges from a big picture perspective, she helps her clients find success by building and implementing a comprehensive online marketing plan that incorporates both their top objectives and those important small details that make all the difference. Mix that approach with an appreciation for teamwork, focus and discipline and you get a results-based individual who is committed to achieving success with every project she touches.
Fueled by a desire to give back to the sport of cycling, Leigh has been writing and editing professionally since 1996. Over the years, Leigh wrote and published over 200 articles, including articles by top Olympians, world champions and other competitive athletes. With a keen interest in the visual cues that make layouts and websites appeal to readers, Leigh studied Digital Media Design full-time, learning everything from colour theory to interface design to HTML coding and web design. She took those skills and started designing websites, launching her first magazine, pushbikes.ca, an interactive and online cycling ‘zine for bike enthusiasts.
BLOG
Leigh’s blog, Going Digital, is featured weekly on Unbound Media and is focused on helping teams extend their brands online and overcome the inevitable obstacles and barriers that pop up along the way.